A brand made up by beauty connoisseurs.
As individuals, we are beauty junkies, health fanatics, entrepreneurs, and more. As a team we are fueled by the dynamic changes happening in the beauty industry and jumped at the chance to join in alongside multiple Korean labels.
The mission is simple. Clean out the toxins in beauty. As strong believers of inner beauty as well, your body should be treated with only the best. We enable science by formulating together history, research, methodology, and technology to build our collections.
There are more than 80,000 chemicals in our market today. Our everyday routine involves some sort of application via the skin or hair -- and like you you, we wondered what was actually safe? So then we set out to start The Greenery Lab. Set out to deliver function and reliability, our Perilla and Fo-ti shampoo and conditioner line was released. We soon realized that we couldn't accomplish this mission alone. Now we work with several local Korean manufacturers to show you how K-beauty is supposed to be.
We aspire to inspire. Because every brand and ingredient counts.
Be part of our change today!